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The Business Register is the Wrong Place for Creating Sales Lists

Stop Using the Business Register for Sales Lists

The search for new clients in Estonia often starts in the same place: the Business Register.

It is a common, yet incorrect approach.

The Business Register helps you find a specific company, but it doesn't build a sales list. The problem arises when your list becomes cluttered with companies that don't actually fit your target audience.

As a result, time is wasted on the wrong contacts. And sales results remain weak.

A Company Name Alone Is Not Enough

That is why a company name alone is not enough. You also need to consider:

  • EMTAK — Industry codes that tell you exactly what a company does
  • Location — Target the right region instead of casting a wide net
  • Turnover — Focus on companies that match your deal size
  • Number of employees — Filter by company size to match your offer
  • VAT status — Identify actively trading businesses
  • Company size — From micro-enterprises to large corporations

The Difference Between a Database and a Sales Tool

This is where the difference becomes clear.

Once the filters are in place, the list becomes usable. It's no longer just a list of companies, but a tool for sales, market mapping, and CRM enrichment.

This is exactly the difference between a massive database of companies and truly useful data.

There can be a lot of data.
But there is much less useful data.

How Innovadata Helps

Innovadata helps you find the right companies, build a more precise customer base, and reach the necessary company contacts faster.

Filter by EMTAK, location, turnover, employees, and VAT status across Estonia, Latvia, Lithuania, Norway, and Finland. Download your results as an XLSX file, ready for your CRM.

Pricing starts from €0.04 per company. No subscription. No monthly fees.

The Bottom Line

Great sales don't start with a long list.

Great sales start with the right companies.

Try it: go to innovadata.eu, set your filters, and see how many companies match your profile.

Or write to us — we'll help you find the right contacts.