A business register is useful for checking a company you already know. To choose a sales audience, you need to turn those records into criteria: which companies your offer fits and which contact channel you can use.
Write the criteria before setting filters
Suppose you provide on-site equipment maintenance. Start with the area your team can reach and the industries that use the equipment you service. Add a size condition only when it reflects how you deliver the service. A convenient number in a filter is not a customer requirement.
Use the activity classification to narrow the list, then inspect example companies. Registered activity does not describe every service a business provides. Likewise, a registered address need not be the location of its workshop or shop.
Keep the purchasing decision separate
VAT registration describes tax status; it does not prove that a company needs your offer. Revenue and employee figures need their reporting periods. Choose the contact filter for your planned channel before comparing the count and price.
Innovadata search covers Estonia, Latvia, Lithuania, Finland, Norway, Sweden and Poland, with different fields available in each country. Check the coverage and open a sample from the market you want to reach.
A one-off Excel purchase does not require a subscription. Use the current quote for your exact selection, including the minimum order and applicable VAT. Set the filters once you know which companies and contacts the task needs.